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Platform Documentation

Complete feature list and technical infrastructure documentation of the e-commerce, CRM and promotional product management platform.

PlatformEDNA Business
Versionv2.0
DateFebruary 19, 2026
Total Features62 Modules
62
Total Features
33
Frontend Modules
20
Admin Modules
9
Infrastructure Modules

Contents

Section A

Frontend Features

33 Modules
01

Homepage

  • Dynamic hero slider (manageable from admin panel)
  • Best sellers carousel
  • Most searched products carousel
  • Category grid layout
  • Site-wide CTA (Call-to-Action) strips
  • ISR with 1-hour cache, instant price/stock updates
02

Product Catalog

  • 3,600+ promotional product listing
  • Category navigation and filtering
  • Sorting options (price, name, date)
  • Pagination
  • Grid/list view toggle
  • Skeleton loading animations
03

Product Detail Page

  • Multi-image gallery
  • Variant selectors (color, size, material)
  • Real-time price and stock info (KV cache)
  • Print options selector
  • Quantity input (minimum order validation)
  • Add to Quote Cart button
  • Add to Favorites button
  • Price history chart
  • JSON-LD Product schema, Open Graph, Twitter Card
04

Category Pages

  • 3-tier category structure (main / sub / product group)
  • Dynamic SEO metadata per tier
  • Category hero slider
  • Breadcrumb navigation
05

Quote Cart System

  • Add/remove products
  • Grouping by category
  • Quantity editing (minimum order control)
  • Per-product print options
  • Cart PDF download
  • Total quantity and estimated price summary
  • Persistent storage via Cookie + localStorage
06

Online Quote Request (Multi-Step)

  • Step 1: Company info, contact, logo upload, message
  • Step 2: Confirmation screen (product groups, quantities, VAT-included estimate, SSL badge)
  • Automatic quote record creation
  • Email notification delivery
07

Quote Tracking System

  • No-login tracking portal
  • Tracking code query (TRK-YYYYMMDD-XXXX)
  • Quote status viewing and approval
  • PDF download
  • Feedback and negotiation
  • Direct access via QR code
08

User Authentication System

  • Registration (email verified)
  • Login / Logout
  • Forgot Password (email reset link)
  • Password Reset
  • JWT-based session management (HTTP-only cookie)
09

Customer Account Panel (My Account)

  • Dashboard: order stats, recent orders, recent quotes
  • My Orders
  • My Quotes
  • My Favorites
  • My Addresses
  • Account Settings
  • Payment information
10

Order Tracking

  • Order history list
  • Order detail view
  • Status timeline visualization
Quote Preview
EXPORT
SEND
TRK-2024-0841
28.01.2024
From
To
Item
Qty
Price
Total
500
₺8.50
₺4,250
1,000
₺12.00
₺12,000
250
₺15.00
₺3,750
Subtotal
₺20,000
KDV %20
₺4,000
Total
₺24,000
11

Favorites System

  • Logged-in users: database-stored (cross-device sync)
  • Guest users: browser-based favorites
  • Named collection separation
  • View by collection
  • Sort by date/price/name
12

Product Search

  • Global search bar in header
  • Live search suggestions
  • Mobile search modal
  • Match by name, category, SKU
13

Mega Menu Navigation

  • Desktop: category hierarchy + product count badges
  • Featured products in Products mega menu
  • Mobile: hamburger menu + accordion category navigation
  • Mobile bottom navigation bar
14

Blog System

  • Article listing
  • Category and tag filtering
  • Article detail pages (rich content)
  • Newsletter subscription
  • SEO optimized (dynamic metadata)
15

Trending Products Page

  • Popular product list
  • Animated statistic counters
  • Category filter tabs
  • Sorting options
16

New Products Page

  • Recently added products listing
  • Period filter (this week, this month, all)
  • Category filtering
17

Deals Page

  • Discounted promotional products
  • Original and discounted price display
  • Countdown timers
  • Stock indicators
18

Digital Catalog Download

  • PDF and XLSX format catalog library
  • Format filter (PDF, Excel, Featured)
  • Download buttons
19

Price List Page

  • Category-based price range reference table
20

Contact Page

  • Contact form (reCAPTCHA protected)
  • Email notification delivery
  • Company contact information
  • Address and map
21

Bank Account Numbers Page

  • Bank details for EFT/Wire transfer (IBAN, bank name)
22

References Page

  • Client company logos showcase
  • Industry, project count, partnership year info
  • Filter by industry
Responsive Design
375 × 812
768 × 1024
1440 × 900
23

FAQ (Frequently Asked Questions)

  • Category filtering
  • Search
  • Accordion expand/collapse structure
  • Admin panel manageable content
24

Corporate Page (About Us)

  • Company information and introduction
25

Legal Pages

  • KVKK (Personal Data Protection)
  • Privacy Policy
  • Cookie Policy
  • Terms of Use
26

KVKK Privacy Panel

  • Personal data export (JSON)
  • Data deletion request
  • Audit log viewing
27

Cookie Consent System

  • GDPR/KVKK compliant cookie banner
  • Accept/Reject/Customize options
  • Granular cookie category control (analytics, marketing, functional)
  • Settings modal with detailed descriptions
28

WhatsApp Contact Widget

  • Site-wide floating WhatsApp button
  • Admin panel configurable number
29

Checkout Flow

  • Multi-step order process
  • Company info, billing address (province/district dropdown)
  • Payment method selection (bank transfer / credit card)
  • Per-product print options
  • Order notes
30

Print Options and Calculator

  • UV, pad, screen printing, laser engraving, embroidery, digital, doming, foil, sublimation etc.
  • Instant price calculation by quantity and method
  • Auto-extract compatible print methods from product descriptions
31

Quote PDF and QR Code Generation

  • Branded PDF design (company logo, quote number)
  • Product table (images, print options, pricing)
  • Automatic QR code for tracking
  • Customer info and status badge
32

Analytics and Page View Tracking

  • Page and product view tracking
  • User activities (quote adding, favorite, search)
  • Cookie consent-dependent tracking
  • IP-based monitoring
  • Feeds trending products and admin analytics panel
33

Responsive Design

  • All pages mobile compatible
  • Mobile bottom navigation bar
  • Touch-friendly interface elements
  • Performance optimization (lazy loading, skeleton states)
1
2
3
→
Section B

Admin Panel Features

20 Modules
34

Admin Dashboard

  • Overview statistics
  • Quick navigation to all admin sections
35

Customer Management (CRM)

  • Customer records (company name, email, phone, segment, status)
  • Customer detail pages and activity timeline
  • Customer segment distribution (VIP / Normal / New / Passive)
  • Notes, address book, order history, quote history
36

Quote Management

  • Full quote lifecycle management
  • Status filters (draft, pending, sent, approved, rejected, converted to order)
  • Agent assignment, price sending, approval/rejection, order conversion
  • Note adding, PDF download, QR code viewing
  • Timeline of all status changes
37

Order Management

  • Order list and status tracking
  • Order detail modal (product breakdown, print options, customer info)
  • Order PDF generation
38

Design Approval Management

  • Design file upload and approval workflow
  • Status management (pending, approved, rejected, revision requested)
  • Linked to quotes and orders
39

Product Management

  • Product list (search/filter)
  • Product editing (name, description, images, category, pricing, variants)
  • Bulk operation API
40

Supplier Management

  • Supplier enable/disable
  • Per-supplier category product counts
  • Category-level enable/disable
  • Rebuild and deploy actions
41

Pricing and Multiplier Management

  • Supplier-based price multiplier (cost x multiplier = sale price)
  • Per-supplier statistics (product count, avg/min/max prices)
  • Multiplier change history
  • Preview, apply and deploy
42

Product Synchronization

  • Manual sync from supplier XML feeds to database
43

Product Monitoring and Analytics

  • Real-time product change monitoring (price, stock, new product, category, image)
  • Product performance analytics (views, quote adds, conversion rates)
CRM Pipeline
FILTER
+
New Lead
12
HOT
Acme Corp
₺85K
Beta Ltd
₺42K
Gamma Inc
₺28K
In Progress
8
KEY
Delta Corp
₺120K
Epsilon Ltd
₺65K
Proposal
5
VIP
Zeta Group
₺210K
Eta Corp
₺95K
Won
3
Theta Inc
₺180K
Iota Ltd
₺340K
Total Deals: 28
Pipeline: ₺1.165M
Win Rate: 34%
44

Cache System Management

  • Redis KV cache inspector
  • Connection status, key count, oldest/newest record
  • Manual cache refresh, delete and warm-up controls
45

Blog Management

  • Blog CMS (create/edit/delete)
  • Category and tag management
  • Search with status/category filter
  • Blog settings
46

Homepage Hero Slider Management

  • Slider create/edit/delete
  • Single or multi-product layouts (grid-2x2, horizontal list, featured list)
  • Visual design: gradients, icons, image position, button text
  • Special occasions theme (with date range)
47

SEO Management

  • Per-page SEO metadata editor (title, description, keywords, OG image)
  • Category-level SEO overrides
  • Sitemap management
  • Redirect rules (301/308)
48

Site Content Management (CMS)

  • Rich text editor
  • Page content, FAQ answers, custom pages management
  • Homepage CTA, feature strips editing
49

Menu and Category Management

  • Top bar navigation menu editor
  • Menu item create/edit/delete (name, URL, order)
  • Category and subcategory management interface
50

Marketing Dashboard

  • Google Analytics data
  • Google Ads spend/performance
  • Google Search Console impressions/clicks
  • Traffic sources aggregate view
51

Role-Based Access Control (RBAC)

  • Role create/edit
  • Feature-level granular permission assignment
  • Assign roles to users
  • Admin user list
52

General Site Settings

  • Site name, description, logo, favicon
  • Contact info (phone, multiple emails, address)
  • VAT/trade registry numbers
  • SEO defaults, social media URLs
  • WhatsApp integration, SMTP email settings
53

Backup and Changelog

  • Database backup interface
  • Version history and feature change viewing
Dashboard
Quotes
Orders
Products
Customers
Analytics
Settings
Quotes
248
+12%
Revenue
₺1.2M
+24%
Products
1,847
+3%
Customers
156
+8%
Quote #
Customer
Amount
Status
TRK-2024-0841
₺42K
Approved
TRK-2024-0840
₺18K
Pending
TRK-2024-0839
₺35K
Sent
Section C

Infrastructure & Technical Features

9 Modules
54

Dual Database Architecture

  • EU Database: Product catalog data
  • US Database: CRM data (quotes, orders, customers)
  • Separate service keys and clients
55

Real-time Price/Stock KV Cache (Redis)

  • Real-time price and stock data via Redis
  • Composite matching keys per supplier format
  • Cache warming on server start
  • Hit/miss statistics
56

ISR (Incremental Static Regeneration)

  • Pre-render 2,600+ static pages at build time
  • Automatic revalidation every hour
  • Admin pages always dynamic (force-dynamic)
57

SEO and Structured Data

  • robots.txt and XML sitemap index
  • Sub-sitemaps (products 3,300+ URLs, categories, pages, blog)
  • JSON-LD structured data (Organization, LocalBusiness, WebSite, Product, BreadcrumbList)
  • 301/308 redirects for legacy URLs
58

Email Service

  • Gmail SMTP (nodemailer)
  • 3 retries, exponential backoff
  • Quote approvals, status updates, contact form, password reset emails
59

Scheduled Task - Price Sync

  • Cron endpoint for urgent price/stock synchronization
60

Image Proxy

  • Server-side proxy for external supplier images
  • Resolve CORS and external URL issues
61

KVKK Data Compliance APIs

  • Data retention policies
  • Compliance statistics
  • Personal data export and deletion requests
  • Audit logs
62

Address System (Province/District)

  • Turkey province and district dropdown APIs
  • For checkout and customer address management
System Architecture
LIVE
Client Layer
Next.js SSR
React 19 SPA
ISR Pages
Edge Network
Vercel Edge
API Routes
Redis KV Cache
Data Layer
PostgreSQL EU
PostgreSQL US
SMTP Service
All Systems Operational
Latency: ~45ms
Uptime: 99.9%
Summary

Total Feature Distribution

AreaFeature Count
A - Frontend (User Side)33
B - Admin Panel20
C - Infrastructure / Technical9
Total62

Technology Stack

FrameworkNext.js 15 (App Router, ISR, Server Components)
DatabasePostgreSQL - Dual region (EU + US)
CacheRedis (KV Store)
HostingVercel (Edge Network, Serverless Functions)
EmailGmail SMTP (nodemailer)
PDFHTML-based PDF generation
SEOJSON-LD, Sitemap, robots.txt, Open Graph
SecurityJWT, HTTP-only cookies, RBAC, reCAPTCHA, KVKK
This document contains the technical feature list of the EDNA Business platform.
ednadynamics.com · February 19, 2026
Dynamics
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99.9% uptime

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